Are you running?

  • Jul 13, 2023

Welcome to July.

The first half of the year is over. This is the Janet McNaughton half-time report for 2023 written especially for you. Here are my ideas for how you and I can finish the year strong together. Regardless of your current status in achieving your year-to-date goals, I am a fan of this perspective: “No one can go back and start a new beginning. But you and I can start today and create a new ending.” 

My inspiration for writing to you today comes from a business meeting I attended last week. My colleague Bruce Follansbee of Expense Reduction Analysts reminded me of the African Proverb, The Lion and the Gazelle. I suspect you know this one. Today is a great day to be reminded of its brilliance.

Every morning in Africa, a gazelle wakes up.
It knows it must run faster than the fastest lion or it will get killed.

Every morning a lion wakes up.
It knows it must outrun the slowest gazelle or it will starve to death.

It doesn’t matter whether you are a lion or a gazelle.
When the sun comes up, you better start running.

Are you running?

I believe now is the time to double down and turn up the heat at whatever your position is on the team and strive for greatness. Q3 is the most important quarter of the business year because it’s when most people slack off. No matter if you crushed your goals in the first half of the year or are working to get back on track, it’s the final score that matters on December 31. Today is the day to start running and get ahead of your competition. 

There is a secret formula for success. Do you know what it is?
While there are certain essential ingredients always in the mix, the truth is, I believe there is one common trait in every person who is thriving. They have a killer work ethic. Winners are up and at it early. Every day! These people know how to grind. They have grit and they understand the meaning of perseverance.

per·se·ver·ance  pər-sə-ˈvir-ən(t)s

the continued effort to do or achieve something despite difficulties, failure, or opposition.

Success is extracted from the grind of mundane work.
Do you wish you were a superhero, a sports champion, a rock star, or someone else you admire? Only about 5% of what they do in front of the world is fantastic. What we do not see is the mind-numbing, repetitive work they do before “showtime.”

The seemingly insignificant details. Dull routines. Done every day. Day in and day out, for years. This is the great divide. Great achievers grit and grind it out during the dull, boring, and mundane times more than anyone else. They work their tails off in the summer when everyone else is at the beach. When you have done your best, these people keep grinding.

Here is my advice: master the mundane and RUN!
The mundane is where drift occurs, people lose focus and they can ultimately lose their business or their job. We must learn to push through and keep running. There is genius in being consistent – especially during the summer! Whether you do every aspect of the grit and grind yourself – or you outsource to a trusted advisor such as the Lasting Impressions team. The win is getting the work done consistently well.

How can I assist you with:

  • Branded Apparel – from a simple T-shirt to a jacket, polo, sweater, or vest with a retail brand name like The North Face®, Nike®, Ogio®, NewEra®, etc., I can guide you to select and decorate the perfect garments.
  • Promotional Products – are business basics like note pads and pens that extend to retail brands that create a memorable experience tied to your logo such as Cuisinart® cooking gear, Corkcicle® tumblers, Moleskine® journal books, Osprey® bags, and more.
  • Marketing Campaigns and Strategy – for assistance in strategic planning on how to optimize your next trade show, onboarding program, university recruiting, employee event, sales campaign, product launch, or marketing effort.
  • The Write Words – customized content marketing for high-performance leaders who want to communicate a positive business message, but don’t have the time and or desire to write content themselves. Is this you? I can assist you with a monthly blog, collateral, or special communication tool. To learn more about The Write Words service Click Here

Winners never quit. Even when they are ahead! I am interested in learning about your second-half plans and how I can serve you. I would love to hear from you! Please contact me today at Janet@LastingImpressionsGifts.net or 425.822.6651.

Let’s RUN together!

To view a history of marketing strategy, business best practices, and inspirational idea starters, read our blog.

 

Warm Regards,

JANET MCNAUGHTON

 

JANET MCNAUGHTON | President

LASTING impressions

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425.822.6651 ext.1

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Janet@LastingImpressionsGifts.net 

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www.LastingImpressionsGifts.net

 

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