Two important trends for 2019
A sure-fire way to win our younger customers over is to show them we understand their world. They expect to have choices. Increasingly, they are attracted to gift rooms and pop-up shops in their post-mall neighborhoods.
Savvy event planners are bringing this vibe to their meetings. By introducing the element of choice to their gifting strategy, they are getting their guests involved. The active participation adds value and importance to their gifts. The fun of browsing and selecting the "perfect" choice helps to make the gift and its message memorable.
At Lasting Impressions, we know that a gift is a "memory hook" that impacts, influences, and inspires others, and reiterates your message long after the initial event. Allowing your attendees to select their own gifts adds another dimension that pays off in perceived value and long-term appreciation.
Here's how the trend is taking shape:
In Napa Valley, guests were greeted with a wallet of "play money." They each had $800 for a spree in the gift room. Guests were not required to lug a bag of goodies around with them throughout the event: The hosts had them shipped to the guests' homes! Marketing hint: Be sure to come up with a fun name for your currency that enforces your message.
Another event planner made sure everybody had a perfect fit by ordering a full size run of two types of The North Face® jackets. Guests had fun trying on the two styles offered, admiring each other and making sure they ended up with a gift they could wear proudly for many years after the event. The jackets were then embroidered and shipped. Marketing hint: Provide a full-length mirror and write your message on it.
Another popular gift that is compact and light-weight for guests who travel from out of state or out of the country: Ray-Ban® sunglasses in branded cases. Attendees select their style and take them home in the case provided. Marketing hint: Be sure to add a little message, fortune-cookie size, to each case to add to the fun and enforce your main idea.
Staying above the trend
Although we believe it's always smart to understand marketing and event trends in order to better understand our customers, we believe this is only the beginning. It is our own dreams, our curiosity, creativity and desire, that make our message resonate. Here's where we would like to help:
"However big, however small,
Let us be part of it all."
Keep in touch and be sure to check in with Lasting Impressions if you'd like more info about how to create a gift room or pop-up shop that will support your theme. We'll help you get your message across unforgettably.