Lasting Impressions | Promotional Products & Apparel

Gratitude Builds Loyalty

Nov 2

Be First In Their World™ The thank-you that matters most is the one nobody was expecting. In 2013, an airline called WestJet tried something. As passengers waited to board, a screen lit up with ...

Every Team Needs A Uniform

Sep 22

Be First In Their World™ A uniform was never really about the clothing. It's about who you become when you put it on. Before every match, the New Zealand All Blacks perform the haka. But the rit...

United in the Stands

Sep 8

United in the Stands Be First In Their World™ People don't rally around a logo. They rally around belonging. It's January 2011. A playoff game in Seattle. Marshawn Lynch breaks tackle after tack...

Be First in Their World

Aug 17

What Does It Mean to Be First in Their World? Be First In Their World™ It isn't a slogan. It's a place - the first name that comes to mind. Years ago, Tony Hsieh described his company in a way t...

How To Be Memorable

Aug 3

Most Companies Invest Heavily in Being Seen. I Help Them Be Remembered. Be First In Their World™ Being seen is easy. Being remembered is rare. A few years ago, a family checked out of the Ritz-C...

The Iron Man of Consistency

Jul 7

The Iron Man of Consistency Be First In Their World™ Cal Ripken Jr. never led the league in home runs. He just never missed a day - and that's what we remember. The All-Star Game is almost here...

Own Their World™

Jun 15

When your merchandise becomes part of their world, your brand becomes part of it too. Summer has a different rhythm. People travel more. They spend time outdoors. They play golf, entertain, cel...

The Branded Merchandise People Remember

Jun 8

The Brands People Remember Often Show Up Outside of Work One thing I've noticed over the years is that the brands people remember most often become part of everyday life - not just the workp...

Do What You're Already Doing - Better

May 22

Where Apparel Actually Works: 7 High-Impact Business Programs Recently, a vendor shared a resource with 51 internal program ideas - everything from employee recognition to client appreciation ...

Choose Apparel People Want To Wear

May 15

How to Choose Apparel, People Actually Want to Wear One of the biggest challenges with branded apparel is simple: If people don't want to wear it, it doesn't work. And yet, many apparel decisions...

Why Apparel is Underutilized

Apr 13

Why Apparel Is One of the Most Underutilized Marketing Tools When most organizations think about apparel, they think about: shirts for an event jackets for a team something with a logo ...

Momentum Needs A System

Feb 18

Momentum feels powerful. You can see it. You can measure it. You can feel it in the pace of decisions and the speed of execution. But momentum alone does not create sustainable growth. In fact, ...

Momentum is a Gift

Feb 13

When The Year Starts Fast January is usually a fast start for me. I don't know why I expected this year to be different. Maybe it was the noise at the end of December. Maybe it was the uncertain...

You Are the Hero

Jan 26

Partnership Is the Advantage. As a leader, you carry more than most people see. You're navigating priorities, people, budgets, and expectations - often all at once. You're making decisions that s...

January Is Not for Speed

Jan 12

January is for Clarity. January has a way of whispering before it starts shouting. Before inboxes fill up, before calendars lock in, before momentum turns into motion, there's a brief window wher...

An Invitation + Why Connections are a Business Advantage

Jan 6

If you value relationships that actually create opportunity, I'd like to invite you to the January 13 Win With Washington complementary meeting from 12:30 - 2:00 p.m. at Total Wine in Bellevue. ...

I've always believed that business is built on more than transactions; it's built on trust. Every project we've created together this year - every event, every gift, every story told through your b...

How to Use Remaining Budget Strategically

Dec 1, 2025

Spend Smart - How to Use Remaining Budget Strategically As the year winds down, many companies find themselves with one last opportunity - those remaining sales, marketing, or HR dollars that have...

New Ideas for the New Year

Nov 17, 2025

Skip the Holiday Rush: Give a New Year's Gift When everyone else is focused on getting gifts out before the holidays, there's a quiet opportunity waiting just after. January is a time for fresh...

Beauty Is in the Blueprint

Oct 3, 2025

Start Your Vision with Purpose. As Q4 kicks off, many businesses are juggling the close of one chapter and the planning of the next. Whether you're wrapping up this year's goals or charting your c...

Rally Your Fans & Fill The Stands

Sep 17, 2025

Merch That Rallies: What Football Season Teaches Us About Building Brand Loyalty When the crowds return to the stands in the fall, something powerful happens: people unite around a common caus...

Where Has Your Brand Traveled This Summer?

Aug 18, 2025

Even If You Didn't Go Far, Your Brand Probably Did. Summer is a season of movement. Business meetings take to the road. Events fill our calendars. And branded merchandise-when chosen wisely-tr...

Back of the Tag

Jun 19, 2025

The Story Behind the Stitch. There are two kinds of marketing: the kind people forget, and the kind they remember. At Lasting Impressions, we believe the difference lies in meaning. Not just fl...

A Flag. A Thread. A Legacy.

Jun 9, 2025

There's something deeply meaningful about the small decisions we make-especially in business. Why? Because the smallest signals often leave the biggest impressions. In business, a stitch, a p...

MagSafe Accessories Make Your Brand Stick

Mar 24, 2025

Why MagSafe Accessories Just Make Sense. We all have that one item we never leave the house without. Our phone. It's in our hand, in our pocket, on our desk-it goes wherever we go. That's why ...

Small Steps, Big Results

Mar 4, 2025

You know that feeling when a goal seems so big, you don't even know where to start? I've been there. But here's the thing-extraordinary results don't happen all at once. They're built step by s...

Capture Attention in 3 Seconds

Feb 14, 2025

The One Thing That Makes Your Trade Show Display Unforgettable If you only had three seconds to capture a potential client's attention at a trade show, will your exhibit make an impact? The realit...

Turning Vision Into Action: The Power of Focused Momentum

Feb 5, 2025

Let me ask you something: What's your boldest vision for 2025? And here's the follow-up: What's the one action you can take right now to move closer to making that vision a reality? Big idea...

What Is Your True North?

Jan 7, 2025

TRUE NORTH: PURPOSE, PRIORITY PROGRESS As the new year begins, I want to connect with you about what truly matters. It's easy to stay busy, but busyness alone doesn't create progress. To make...

The Gift of Reflection

Dec 9, 2024

THE GIFT OF REFLECTION: SETTING THE STAGE FOR A PURPOSEFUL 2025 As the year winds down, I find myself pausing to reflect on everything that has shaped this journey over the past twelve months....

Maximizing Revenue with Client Retention

Aug 27, 2024

The Lifetime Value of a Customer In today's competitive market, attracting new customers is important, but retaining them is where the real revenue lies. Focusing on client retention secures stea...

Unlocking Your Potential

Aug 26, 2024

Unlock Potential I believe there is untapped potential with every partnership. Together we can uncover new opportunities and create mutual value for both of us analyzing our networks and applying ...

6 Ways to Boost Engagement and Loyalty

Jul 16, 2024

Have you ever received a cool branded item that made your day? If you are like me, you have! And more importantly, you know promotional products aren't just giveaways-they are tools that can amp up...

Discover the Hidden Opportunities in Your Business This Summer!

Jun 13, 2024

JANET MCNAUGHTON | President P 425.822.6651 ext.1 E Janet@LastingImpressionsGi...

10 Wishes For Your Summer

Jun 4, 2024

This summer we are launching our "Invisible Insights" discovery campaign, and my goal is to inspire you to uncover new opportunities, take on long-awaited projects, and find innovative solutions fo...

Apparel To Unite Your Team

Feb 29, 2024

Early in my career, someone I admire shared this valuable insight: "People don't listen to what you say, they watch what you do." This sentiment rings especially true in the world of business,...

Be a Hero. Dress Your Team to Win the Day!

Jan 10, 2024

Do you decide what your team wears to the office to look professional? How about on casual days? Have you considered comfy and trendsetting styles to encourage colleagues to wear the company lo...

Introducing the Chefs of AQUA by El Gaucho

Dec 15, 2023

Pictured in their new logoed hoodies and jackets, the chefs of AQUA by El Gaucho are ready to delight you! AQUA by El Gaucho is one of the fine dining restaurants in The Revelers Club owned and ope...

Trade Show Success

Dec 15, 2023

Congratulations to our friends at Eastside Academy on their success at Missions Fest. After the trade show, Hannah Kaas shared with me that both guests and students were delighted to receive the cu...

A lighthouse illuminates the best path forward

Oct 17, 2023

I know you. Intellectually, you are a top-notch professional. The organization you work for depends on you to make smart, creative, memorable, on-time, budget-appropriate branded merchandise pur...

Strategies for Achieving the Magic Number of 150

Jul 20, 2023

When you were growing up, did a parent, teacher, mentor, or someone you admire say to you "Show me your friends, and I will show you your future." Today is a great day to remember what you already...

Are you running?

Jul 13, 2023

Welcome to July. The first half of the year is over. This is the Janet McNaughton half-time report for 2023 written especially for you. Here are my ideas for how you and I can finish the year stro...

I am grateful to have won a Comcast TV commercial

Feb 10, 2023

It's not what you know, it's who you know. 100%. And I am glad I know Deb Anderson! Deb is the Meetings Events Manager at Ketchikan Visitors Bureau. Ketchikan has been a client with us since 2007...

Thanks Snow Much!

Jan 9, 2023

I wish for you in 2023, so much! Happy New Year! May the magic and wonder of a fresh new year, sparking with possibility, bring you great hope. Thank you for your treasured friendship and continue...

It’s Time to Dream BIG!

Jul 26, 2022

The biggest, boldest, and best ideas I generate are during the summer. Or when I am on vacation, which is usually someplace tropical. The sun energizes me and restores my hope in what is possible. ...

Winning is not everything, but wanting to win is.

Jun 27, 2022

Have you ever wondered what a coach says to his players in the locker room at halftime? Vince Lombardi of the Green Bay Packers is considered one of the greatest football coaches ever. Below is a l...

Dig This!

May 5, 2022

To plant a garden is to believe in tomorrow. As your marketing trusted advisor, I am writing to encourage you about the days and months ahead. I find taking action, like planting a garden, creates ...

How to Invest in Great Relationships

Sep 27, 2021

Intuitively, as a successful business leader, you know relationship marketing is both smart AND necessary. I love this quote from Bill Walsh, the legendary copy editor at Washington Post. Bill said...

How to avoid the Great Resignation

Jul 27, 2021

Life is full of teachable moments. Short stories and sayings educate us about the journey ahead, about ourselves, and about others. Growing up, my mother weaved short sayings into her conversations...

Winning is not everything, but wanting to win is.

Jul 13, 2021

Have you ever wondered what a coach says to his players in the locker room at halftime? Vince Lombardi of the Green Bay Packers is considered one of the greatest football coaches ever. Below is a l...

2 Ways to Donate to the Wounded Warrior Project

Jun 28, 2021

As we approach Independence Day, this is a significant time to be thankful for the great American adventure and freedom we enjoy by giving back to those who made it possible. Below are two ways to...

How to become a Go-Giver

Mar 30, 2021

The Go-Giver is a savvy business parable about how to achieve extraordinary success. In a one-sentence summary, The Go-Giver teaches a pattern for becoming a better person and realizing more busine...

How to Refresh Your Message and Inspire Your Audience

Mar 23, 2021

Strong leadership requires a vivid image of your goal and consistent messaging. What are you communicating on your company walls and retail space? Are you optimizing what you want to say to the peo...

The Curve In The Road

Sep 22, 2020

There are no straight lines in life. Change occurs all the time. Whether it is blatant or it sneaks up on us through competition, innovation, or life events, the business playing field is always ne...

Dreamers and doers, this is for you

Sep 15, 2020

The American Dream is the belief that anyone, regardless of where they were born or what class they were born into, can attain their version of success in a society where upward mobility is possibl...

How to Become a Real Estate Tycoon

Aug 25, 2020

90% of the world's millionaires have been created by investing in real estate according to an article published in February, 2020 by The College Investor. The buy, hold, and accumulate real estate...

How to Create Game Changing Results

Jul 13, 2020

Did you read The Half Time Report? We are at the start of Q3, the most important business quarter of the year. What is your score? The concept of "Game-Changer" or being a game-changer is used all...

The Half Time Report

Jul 1, 2020

Have you ever wondered what a coach says to his players in the locker room at half time when the team is down by what seems an insurmountable number of points? I've had one, and only one, quote car...

It's Game Time! How to Apply the 4 G's and Win

Jun 15, 2020

Covid-19 has wiped the monopoly board clean. As America reopens for business, it is critical to understand we are amidst the greatest reset in the history of business. Time to reimagine your compan...