Do you flip through your inbox quickly, several times per day, to make sure there's nothing new that you need to take care of right away? Do you stop for a smile when you see something interesting and unexpected, from a friend? Do you make sure to read an update from an expert you particularly trust? Our customers have told us that they not only pause to enjoy our messages--they have let us know that they star them so they can come back and read them again later. They are “keepers.”
We are so pleased! This positive feedback has inspired us to provide you with content - The Write Words to build your business. We believe in the A, B, C’s of marketing – the consistent strategy to “Always Be Campaigning” as a critical ingredient to building relationships with clients, prospects, and the business community at large.
“Always Be Campaigning” is the business fundamental best practice of consistency. One of my favorite books is The Compound Effect by Darren Hardy. It documents the benefits of incremental steps toward a goal over the long run and the exponential benefits from doing the daily work. It’s a great read!
|
|
While we love and remain committed to promotional products for the value they bring to employees and clients alike, we see the importance of combining digital and tangible marketing into an integrated communication strategy. 2020 taught us to appreciate the opportunity to write useful, original posts that our clients can share with their customers, to keep the flow of communication active and engaging. That's our goal with our Write Words service. To provide another marketing strategy that will generate greater consistent engagement with the people who matter most to your business.
|
Some of our clients have added a series of blog posts to their ongoing marketing strategy, to help amplify their brand messaging. Are you interested in adding this service? We can coordinate this for you too - on a weekly, bi-weekly, or monthly schedule.
For those of you who want to consider a fully integrated marketing campaign based on the A, B, C’s of marketing by combining digital and tangible marketing into a focused message, please allow me to refer you to an article published by The American Marketing Association: How to Attract More of the Clients You Love. This article applies the concept of A, B, C and ratchets it up to the next level of marketing sophistication.
Our theme for 2021 is to “dream big!” We dare you to chase your wildest dreams. Our role as your business partner is to meet you where you are, roll up our sleeves, and grow with you. Whether you want to focus on promotional products, add written content, or integrate it all, we are here to serve you.
Give us a call at 425.822.6651 or Janet@LastingImpressionsGifts.net. We’d love to hear about your business, your goals, your ideas, and your dreams.
To your success,
P.S. To view a history of marketing strategy, business best practices, and inspirational idea starters we invite you to read our blog.
|
|
|
|
“Advance Your Brand, Activate Your Employees and Add Customers for Life.”
