The Art of Co-Branding - Better Together

Apr 26, 2022

Making a Lasting Impression is easy when you co-brand with a retail name your recipient already loves.

As I reflect on how my business has changed over the last two years, the request for premium products is the most significant trend I have observed. The promotional products industry has aggressively created partnerships with companies your employees and customers covet, so you can add your logo to just about any retail brand name.

The co-branding process creates a greater perceived value to gift-giving. According to HubSpot, “Co-branding is a strategic marketing and advertising partnership between two brands wherein the success of one brand brings success to its brand partner.” When thinking about how to delight the people who matter most to your business, imagine the experience you want to be remembered for when the recipient receives the item you give them.

There are four factors to keep in mind when you choose premium promotional products:

Choose retail brands your target audience is interested in.
Identify a premium brand your company will benefit from being associated with. For example, select a brand with a “give-back” program allowing the recipient to choose a noble cause they direct the manufacturer to allocate funds to as part of the item they receive.
Pick retail brands with shared values. Perhaps your company is focused on sustainability, then seek out products that are made from recycled materials. Here is an idea: What you wear can change the world! Shop our C-Free apparel catalog here. I bet you will be inspired by our carbon-free clothing which includes premium brand names, like The North Face®.
Partner with brands that will build your reputation. This means choosing the best premium name brands you can afford.

To learn more about these four factors, I invite you to read the December 2018 article from PlatformMagazine.org on co-branding.

My role as your trusted advisor is to introduce the retail brand names you want to co-brand with for your next event, employee gift, or customer marketing campaign. With summer coming up, how about giving branded merchandise to create the perfect get-togethers? Fun experiences that create a lifetime of memories, made possible by YOU!

I love these two new products from Cuisinart®:

NOTE TO NEW CUSTOMERS

You are being directed to our supplier’s website for the most comprehensive product and pricing information. For questions, quotes, samples and to place an order, kindly contact me directly. This website requires credentials from the promotional products industry for anything beyond viewing products.

Cuisinart® Petite Tabletop Fire Bowl
Real flame without the smoke.

Click here for more information

Cuisinart® Tabletop Patio Heater
A stylish addition to outdoor entertaining.

Click here for more information

I invite you to view 23 idea starters for your next promotional product purchase from Cuisinart®.

Click here for more information

Bicycle® playing cards is another brand name to remember. How about adding fun and engagement to the perfect get-together with interactive games?

Shop Assorted Card Games

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Better marketing is only a call or email away. Let’s get together and discuss how your company can benefit from co-branding with the perfect retail name brand, contact me at 425.822.6651 or Janet@LastingImpressionsgifts.net.

To your success,

JANET MCNAUGHTON