The Difference Between Buying “Swag” and Sales Tools
Jun 13, 2017
True, every organization benefits from business essentials branded with their logo to advance their brand. At Lasting Impressions we are committed to lifting all of your promotional merchandise – HIGHER! One of the competitive advantages Lasting Impressions offers you is the ability to recommend the best promotional products to convey your story.
We want to “dig in” and uncover:
- Why is your product and/or service compelling – from your customer’s perspective?
- What do you want to achieve with your target audience and Why is that important to you? Your company? Your customers?
We combine the answers to these questions and design How to drive results with branded merchandise.
Product Innovation – Case Study
In the example below, Newcastle Systems launched a revolutionary battery for the warehouse industry to increase efficiency and reduce costs. Working with their advertising agency Fennec Marketing Group, we learned the client needed a strategic sales tool to:
- Launch their product innovation story,
- Engage their audience in a DIY contest, and
- Create a memory hook for their new product with a branded item of value their target audience would use every day.
Lasting Impressions transformed a traditional 12 month flip calendar into a story telling device and a DIY competition all in one. We applied the concept of product innovation to the spiral calendar and saw it from a fresh perspective as a blank slate of 6 sheets of paper bound at the top. Through the magic of creativity, the front of the sheets became the story telling medium for the new battery, the back side of each sheet invited the recipient to engage in a DIY contest.
The story teller was combined with a branded flashlight – a tool their target audience would use daily and packaged in a custom post card box for distribution to each client.
Themed prizes were secured to promote the DIY contest.
Do You Have A Story To Tell?
We want to learn about what is next for you and your company! Whether you are launching a new product or service, celebrating a milestone or want to go from buying swag to buying sales tools, Lasting Impressions can serve you. Contact us today to get started.
To your success,
The Lasting Impressions Team