The Half Time Report
Jul 1, 2020
Have you ever wondered what a coach says to his players in the locker room at half time when the team is down by what seems an insurmountable number of points? I’ve had one, and only one, quote card posted on my refrigerator for over 20 years. I bet this message captures the perspective of the locker room chat:
"I start with the idea
that nothing is impossible
and everything can be
done in the end."
- Alberta Ferretti
To all my customers and colleagues, this is half-time for the year 2020. Congratulations to those who are succeeding. To those who are struggling in business be encouraged! The first half, while important, isn’t the game. It’s the final score that counts. The summer quarter is the most important quarter of the business year because it’s when most people slack off. Time to double down and turn up the heat at whatever your position is on the team and strive for greatness. Do extra, be extraordinary!
As Americans, we love sports and the athletes who make the winning difference. We pay huge money to watch games at the stadium and wear our local team’s jersey. If you live in Seattle, you know Russell Wilson, quarterback of the Seahawks. Russell never gives in. My favorite victory is the 28-22 overtime victory against the Green Bay Packers for the NFC championship in 2014. Seahawks were down 16-0 at halftime. They turned the ball over five times. Four of the turnovers were made by Wilson. Take a look down memory lane for inspiration, grit and the payoff for never giving up.
To date in 2020, there haven’t been any sports heroes, because there haven’t been any games. It is up to us to become heroes and win the game of business for ourselves, each other, our families, and America.
Money is like water, it needs to flow. As business leaders, we can collaborate, create new partnerships, and identify ways to buy from each other to jump-start the economy. I got this idea from my colleague Kristine Kanno who said that because she and her husband have a paycheck, she is focused on contributing to the success of other small businesses. For example, she is one of the first clients who financially supported Lasting Impressions at the beginning of Covid-19 by purchasing 300 face masks. She didn’t need the masks for her small but mighty company, she gave the face masks away to clients.
Kristine is an example of servant leadership and an attitude we can all implement. I encourage you to start where you are and expand to every aspect of the economy you can impact. It takes each of us to make a difference for all of us. Where can you contribute today? Who can you buy from? Who can you partner with? Who do you know who is out of work and needs a job? Who needs a phone call with a message of encouragement?
For your team, how about giving branded apparel to your employees? Research shows that wearing your brand provides people with a sense of belonging. According to Webster’s, belonging is a basic human need, just like the need for food and shelter. “Belonging” is at the top of Maslow’s hierarchy of needs. At Lasting Impressions, we think its smart business to make people feel good about who they are and where they work. Who knew a company-branded T-shirt, hoodie, jacket or cap could mean so much?
Click Here for idea starters you can have shipped directly to your employee’s home. Or, if your team is working at the office, place them at each workstation - a great way to delight your team when they arrive to work. Below is a sampling of what you will see in our catalog.
If you have another item in mind that is a better match for your brand, please let us know and we will get it for you.
To view a history of marketing strategy, business best practices, and inspirational idea starters, read our blog.
“Advance Your Brand, Activate Your Employees and Add Customers for Life.”