The Power of Perspective: Why We Don't Know What We Don't Know in Business

  • Jun 20, 2024

The Power of Perspective: Why We Don't Know What We Don't Know in Business

As we set sail on our "Invisible Insights" discovery campaign, I want to share a message that aligns with the "10 Wishes" I have for you. This summer is all about uncovering hidden opportunities, taking on long-awaited projects, and finding innovative solutions for your business. Let's explore how a shift in perspective can help us discover the unknown and unlock new potential.

Discovering Hidden Opportunities

Discovering Hidden Opportunities

In the fast-paced world of business leadership, it's easy to get caught up in the day-to-day demands and overlook the bigger picture. We often focus on what's immediately visible and tangible, but what about the opportunities that lie just beneath the surface?

One of my favorite quotes is from Marcel Proust: "The real voyage of discovery consists not in seeking new landscapes, but in having new eyes." This perfectly encapsulates the idea that sometimes, we need to change our perspective to see the full potential of what's around us.

Sparking New Insights with Branded Solutions

Branded apparel and promotional products can play a pivotal role in achieving your marketing goals, both internally and externally. Whether it's fostering team unity with branded apparel, enhancing brand visibility with custom merchandise, or delighting clients with thoughtful gifts, these tools can transform the way you engage with your audience.

Sparking New Insights with Branded Solutions

Consider how a well-designed promotional campaign can create lasting impressions and drive results. From custom t-shirts that build team spirit to branded notebooks that keep your brand top-of-mind, the possibilities are endless. Our goal is to help you discover these opportunities and leverage them to your advantage.

Introducing Our Interactive Tool

Introducing Our Interactive Tool

To help you start this journey of discovery, we're excited to introduce an interactive tool that we've created specifically for you. This tool is designed to guide you through a series of questions and exercises that will help you uncover hidden opportunities within your business.

How It Works:

  1. Access the Tool: You can find the interactive tool on our website here.
  2. Follow the Prompts: The tool will take you through various scenarios and questions designed to shift your perspective and reveal new insights.
  3. Discover Insights: As you work through the tool, take note of any "aha!" moments or new ideas that come to mind. These are your hidden gems!

Let's Get Started

I'm incredibly excited to embark on this journey with you. Together, we'll uncover new opportunities, spark innovative ideas, and take your business to new heights. Remember, the key to discovery is not just looking for new landscapes but having new eyes.

Thank you for being a valued part of our community. Let's make this voyage of discovery together!


Warm regards,




LASTING impressions


425.822.6651 ext.1





10808 130th Ave NE, Kirkland, WA 98033


715 142nd Place SE, Bellevue, WA 98007






“Advance Your Brand, Activate Your Employees and Add Customers for Life.”

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