Back of the Tag

The Story Behind the Stitch.
There are two kinds of marketing: the kind people forget, and the kind they remember.
At Lasting Impressions, we believe the difference lies in meaning. Not just flash or trend—but something real. Something lasting.

That’s why we created our new campaign around three simple, powerful truths:

Face2FaceX ™ | Honor in Every Stitch™ | America the Beautiful™
Three ways we help brands connect with purpose—through meaningful relationships, values-driven merchandise, and inspired branding.
This month, we're inviting you to take a closer look at what we call the "Back of the Tag" story. It’s our way of reminding clients that what your brand gives—what you choose to wear, share, and send—can say more than you think. The real value is rarely on the front.

The Challenger Sale Approach: Educate. Personalize. Inspire.
According to the Harvard Business Review's Challenger Sale model, the most effective sellers don’t just build relationships—they challenge their clients to think differently. That’s how we see our role at Lasting Impressions. We’re not just here to take orders. We’re here to:

• Educate: Did you know there's a U.S.-made apparel brand with deep American roots and full vertical control? Volunteer Knitwear, is cut, sewn, and made entirely in Tennessee. That’s more than a product line. That’s a supply chain with integrity.

  

• Personalize: Whether you need 12 polos or 1200 jackets, we make your mission visible. Our team works Face2FaceX ™  with you to craft something that fits—your values, your team, your moment.
• Inspire: Every order tells a story. Let’s make yours unforgettable.

A Quiet Rebellion Against Disposable Branding
In a noisy world, real meaning stands out. That's why we're leaning into products that spark emotion and endure. The USA-made shirt that wears like a message. The stitched flag that says, "we still care." The idea that what we wear... is important.

The back of the tag matters. And so does who you buy from.

We’d love to work with you. Not just on your next order—but on the deeper message behind it.

Warm regards,
Janet

P.S. Watch for next month’s message—something beautiful is in the works.