Every Team Needs A Uniform
Sep 22
Be First In Their World™ A uniform was never really about the clothing. It's about who you become when you put it on. Before every match, the New Zealand All Blacks perform the haka. But the rit...
Continue ReadingHow To Be Memorable
Aug 3
Most Companies Invest Heavily in Being Seen. I Help Them Be Remembered. Be First In Their World™ Being seen is easy. Being remembered is rare. A few years ago, a family checked out of the Ritz-C...
Continue ReadingThe Branded Merchandise People Remember
Jun 8
The Brands People Remember Often Show Up Outside of Work One thing I've noticed over the years is that the brands people remember most often become part of everyday life - not just the workp...
Continue ReadingDo What You're Already Doing - Better
May 22
Where Apparel Actually Works: 7 High-Impact Business Programs Recently, a vendor shared a resource with 51 internal program ideas - everything from employee recognition to client appreciation ...
Continue ReadingChoose Apparel People Want To Wear
May 15
How to Choose Apparel, People Actually Want to Wear One of the biggest challenges with branded apparel is simple: If people don't want to wear it, it doesn't work. And yet, many apparel decisions...
Continue ReadingWhy Apparel is Underutilized
Apr 13
Why Apparel Is One of the Most Underutilized Marketing Tools When most organizations think about apparel, they think about: shirts for an event jackets for a team something with a logo ...
Continue ReadingJanuary Is Not for Speed
Jan 12
January is for Clarity. January has a way of whispering before it starts shouting. Before inboxes fill up, before calendars lock in, before momentum turns into motion, there's a brief window wher...
Continue ReadingBeauty Is in the Blueprint
Oct 3, 2025
Start Your Vision with Purpose. As Q4 kicks off, many businesses are juggling the close of one chapter and the planning of the next. Whether you're wrapping up this year's goals or charting your c...
Continue ReadingRally Your Fans & Fill The Stands
Sep 17, 2025
Merch That Rallies: What Football Season Teaches Us About Building Brand Loyalty When the crowds return to the stands in the fall, something powerful happens: people unite around a common caus...
Continue ReadingWhy Smart Merch Unites Us
Sep 8, 2025
Branded Camaraderie: Why Smart Merch Unites Us Every business is made up of people-teams with shared goals, challenges, and victories. And just like fans in the stands, your team performs better wh...
Continue ReadingWhat Travel Teaches Us About Marketing
Aug 22, 2025
When you travel, you're forced to focus. You pack what matters, plan the route, prepare for the unexpected-and then go. Great marketing is like that, too. It doesn't start with trends. It start...
Continue ReadingWhere Has Your Brand Traveled This Summer?
Aug 18, 2025
Even If You Didn't Go Far, Your Brand Probably Did. Summer is a season of movement. Business meetings take to the road. Events fill our calendars. And branded merchandise-when chosen wisely-tr...
Continue ReadingBack of the Tag
Jun 19, 2025
The Story Behind the Stitch. There are two kinds of marketing: the kind people forget, and the kind they remember. At Lasting Impressions, we believe the difference lies in meaning. Not just fl...
Continue ReadingA Flag. A Thread. A Legacy.
Jun 9, 2025
There's something deeply meaningful about the small decisions we make-especially in business. Why? Because the smallest signals often leave the biggest impressions. In business, a stitch, a p...
Continue ReadingTop 3 Emerging Trends
Aug 27, 2024
Look up close and you will notice branded merchandise mirrors our world. Design teams constantly research emerging cultural trends to create and curate products that are smart, functional, and rele...
Continue ReadingBe a Hero. Dress Your Team to Win the Day!
Jan 10, 2024
Do you decide what your team wears to the office to look professional? How about on casual days? Have you considered comfy and trendsetting styles to encourage colleagues to wear the company lo...
Continue ReadingBrooks Brothers Is HERE.
Jan 17, 2023
To watch the 46-second video from above Click Here. 2023 is back to business, the office, tradeshows, and more! If you and your colleagues want to wear high-end, classic fashions to elevate y...
Continue ReadingWinning is not everything, but wanting to win is.
Jun 27, 2022
Have you ever wondered what a coach says to his players in the locker room at halftime? Vince Lombardi of the Green Bay Packers is considered one of the greatest football coaches ever. Below is a l...
Continue ReadingFashion Made Easy
Jun 20, 2022
Wearing a smart outfit gives me a positive boost from feeling put together. With the change of season, a return to the office, and social gatherings on the calendar this is a perfect time to bu...
Continue ReadingHappiness is...
Mar 9, 2022
Nothing is better than a picnic! Life is at its best when you are sharing great food, conversation, and time with your besties. Create memories of a lifetime for your employee team with a custom ...
Continue ReadingHow to Invest in Great Relationships
Sep 27, 2021
Intuitively, as a successful business leader, you know relationship marketing is both smart AND necessary. I love this quote from Bill Walsh, the legendary copy editor at Washington Post. Bill said...
Continue ReadingIt's The Little Things
May 18, 2021
A wise man by the name of Omar Rivas taught me there are at least 6 perspectives to every situation. The task is to think about an opportunity as if it were a piece of dice with six sides to consid...
Continue ReadingHow to Create A Business Uniform Your Team Will Love
May 15, 2018
From Wall Street "corporate" to Seattle "high-tech cool" the definition of a uniform has shifted to include individuality and personality. Apparel is the highest category of spend in the promotion...
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