Gratitude Builds Loyalty
Nov 2
Be First In Their World™ The thank-you that matters most is the one nobody was expecting. In 2013, an airline called WestJet tried something. As passengers waited to board, a screen lit up with ...
Continue ReadingPeople Remember How You Made Them Feel
Oct 19
People Remember How You Made Them Feel Be First In Their World™ Products are temporary. The feeling they carried isn't. A few winters ago, a blizzard shut down the Northeast. An 89-year-old man...
Continue ReadingThe Invisible Gift
Oct 5
Be First In Their World™ The thing they unwrap isn't the gift. Knowing you thought of them is. A seven-year-old named Luka saved up and bought a LEGO Ninjago set. He took one minifigure to the st...
Continue ReadingEvery Team Needs A Uniform
Sep 22
Be First In Their World™ A uniform was never really about the clothing. It's about who you become when you put it on. Before every match, the New Zealand All Blacks perform the haka. But the rit...
Continue ReadingUnited in the Stands
Sep 8
United in the Stands Be First In Their World™ People don't rally around a logo. They rally around belonging. It's January 2011. A playoff game in Seattle. Marshawn Lynch breaks tackle after tack...
Continue ReadingBe First in Their World
Aug 17
What Does It Mean to Be First in Their World? Be First In Their World™ It isn't a slogan. It's a place - the first name that comes to mind. Years ago, Tony Hsieh described his company in a way t...
Continue ReadingHow To Be Memorable
Aug 3
Most Companies Invest Heavily in Being Seen. I Help Them Be Remembered. Be First In Their World™ Being seen is easy. Being remembered is rare. A few years ago, a family checked out of the Ritz-C...
Continue ReadingChristmas In July
Jul 20
Christmas in July Be First In Their World™ The gifts people remember in December are the ones chosen now. We're months away from the holidays. That's exactly why I'm thinking about them. The gif...
Continue ReadingThe Iron Man of Consistency
Jul 7
The Iron Man of Consistency Be First In Their World™ Cal Ripken Jr. never led the league in home runs. He just never missed a day - and that's what we remember. The All-Star Game is almost here...
Continue ReadingOwn Their World™
Jun 15
When your merchandise becomes part of their world, your brand becomes part of it too. Summer has a different rhythm. People travel more. They spend time outdoors. They play golf, entertain, cel...
Continue ReadingHello Summer!
Jun 9
Why the Best Promotional Products Don't Feel Promotional There's a big difference between a product people keep...and a product people actually use. Over the years, I've noticed tha...
Continue ReadingThe Branded Merchandise People Remember
Jun 8
The Brands People Remember Often Show Up Outside of Work One thing I've noticed over the years is that the brands people remember most often become part of everyday life - not just the workp...
Continue ReadingDo What You're Already Doing - Better
May 22
Where Apparel Actually Works: 7 High-Impact Business Programs Recently, a vendor shared a resource with 51 internal program ideas - everything from employee recognition to client appreciation ...
Continue ReadingChoose Apparel People Want To Wear
May 15
How to Choose Apparel, People Actually Want to Wear One of the biggest challenges with branded apparel is simple: If people don't want to wear it, it doesn't work. And yet, many apparel decisions...
Continue ReadingWhy Apparel is Underutilized
Apr 13
Why Apparel Is One of the Most Underutilized Marketing Tools When most organizations think about apparel, they think about: shirts for an event jackets for a team something with a logo ...
Continue ReadingMomentum Needs A System
Feb 18
Momentum feels powerful. You can see it. You can measure it. You can feel it in the pace of decisions and the speed of execution. But momentum alone does not create sustainable growth. In fact, ...
Continue ReadingMomentum is a Gift
Feb 13
When The Year Starts Fast January is usually a fast start for me. I don't know why I expected this year to be different. Maybe it was the noise at the end of December. Maybe it was the uncertain...
Continue ReadingJanuary Is Not for Speed
Jan 12
January is for Clarity. January has a way of whispering before it starts shouting. Before inboxes fill up, before calendars lock in, before momentum turns into motion, there's a brief window wher...
Continue ReadingAn Invitation + Why Connections are a Business Advantage
Jan 6
If you value relationships that actually create opportunity, I'd like to invite you to the January 13 Win With Washington complementary meeting from 12:30 - 2:00 p.m. at Total Wine in Bellevue. ...
Continue ReadingHow to Use Remaining Budget Strategically
Dec 1, 2025
Spend Smart - How to Use Remaining Budget Strategically As the year winds down, many companies find themselves with one last opportunity - those remaining sales, marketing, or HR dollars that have...
Continue ReadingNew Ideas for the New Year
Nov 17, 2025
Skip the Holiday Rush: Give a New Year's Gift When everyone else is focused on getting gifts out before the holidays, there's a quiet opportunity waiting just after. January is a time for fresh...
Continue ReadingSmart Gifting
Nov 10, 2025
Smart Gifting That Means Business: Gratitude, Loyalty ROI As the season of significance unfolds, many companies start thinking about gifting, how to say thank you, how to celebrate relationships,...
Continue ReadingA Season of Significance
Nov 6, 2025
A Season of Significance: Make Every Gift Count As the year draws to a close, we find ourselves reflecting, not just on results and milestones, but on the people who helped make them possible. C...
Continue ReadingBeauty Is in the Blueprint
Oct 3, 2025
Start Your Vision with Purpose. As Q4 kicks off, many businesses are juggling the close of one chapter and the planning of the next. Whether you're wrapping up this year's goals or charting your c...
Continue ReadingRally Your Fans & Fill The Stands
Sep 17, 2025
Merch That Rallies: What Football Season Teaches Us About Building Brand Loyalty When the crowds return to the stands in the fall, something powerful happens: people unite around a common caus...
Continue ReadingWhy Smart Merch Unites Us
Sep 8, 2025
Branded Camaraderie: Why Smart Merch Unites Us Every business is made up of people-teams with shared goals, challenges, and victories. And just like fans in the stands, your team performs better wh...
Continue ReadingWhat Travel Teaches Us About Marketing
Aug 22, 2025
When you travel, you're forced to focus. You pack what matters, plan the route, prepare for the unexpected-and then go. Great marketing is like that, too. It doesn't start with trends. It start...
Continue ReadingWhere Has Your Brand Traveled This Summer?
Aug 18, 2025
Even If You Didn't Go Far, Your Brand Probably Did. Summer is a season of movement. Business meetings take to the road. Events fill our calendars. And branded merchandise-when chosen wisely-tr...
Continue ReadingBack of the Tag
Jun 19, 2025
The Story Behind the Stitch. There are two kinds of marketing: the kind people forget, and the kind they remember. At Lasting Impressions, we believe the difference lies in meaning. Not just fl...
Continue ReadingA Flag. A Thread. A Legacy.
Jun 9, 2025
There's something deeply meaningful about the small decisions we make-especially in business. Why? Because the smallest signals often leave the biggest impressions. In business, a stitch, a p...
Continue ReadingMagSafe Accessories Make Your Brand Stick
Mar 24, 2025
Why MagSafe Accessories Just Make Sense. We all have that one item we never leave the house without. Our phone. It's in our hand, in our pocket, on our desk-it goes wherever we go. That's why ...
Continue ReadingSmall Steps, Big Results
Mar 4, 2025
You know that feeling when a goal seems so big, you don't even know where to start? I've been there. But here's the thing-extraordinary results don't happen all at once. They're built step by s...
Continue ReadingCapture Attention in 3 Seconds
Feb 14, 2025
The One Thing That Makes Your Trade Show Display Unforgettable If you only had three seconds to capture a potential client's attention at a trade show, will your exhibit make an impact? The realit...
Continue ReadingThe Gift of Reflection
Dec 9, 2024
THE GIFT OF REFLECTION: SETTING THE STAGE FOR A PURPOSEFUL 2025 As the year winds down, I find myself pausing to reflect on everything that has shaped this journey over the past twelve months....
Continue ReadingTop 3 Emerging Trends
Aug 27, 2024
Look up close and you will notice branded merchandise mirrors our world. Design teams constantly research emerging cultural trends to create and curate products that are smart, functional, and rele...
Continue Reading6 Ways to Boost Engagement and Loyalty
Jul 16, 2024
Have you ever received a cool branded item that made your day? If you are like me, you have! And more importantly, you know promotional products aren't just giveaways-they are tools that can amp up...
Continue ReadingNew Summer Swag
May 9, 2024
Click Here to Shop Our Summer Catalog Hello Summer! Hot swag styles with a splash of fun. As the warm breeze of summer rolls in, it's time to gear up for memorable moments with your ...
Continue ReadingApparel To Unite Your Team
Feb 29, 2024
Early in my career, someone I admire shared this valuable insight: "People don't listen to what you say, they watch what you do." This sentiment rings especially true in the world of business,...
Continue ReadingBetter Together - The Art of Cobranding
Jan 23, 2024
How to Create A Coveted Promotional Product Everyone Wants What do you call the combination of two premium brands? Co-branding! It's the marketing strategy of aligning two powerful brands to creat...
Continue ReadingDream of Spring, Here's How
Jan 17, 2024
Hello! We have a new catalog that is fun easy to use. I get that it's freezing all over America right now, however, cold temperatures won't last forever. Today is a great day to "dream" of sp...
Continue ReadingBe a Hero. Dress Your Team to Win the Day!
Jan 10, 2024
Do you decide what your team wears to the office to look professional? How about on casual days? Have you considered comfy and trendsetting styles to encourage colleagues to wear the company lo...
Continue ReadingIntroducing the Chefs of AQUA by El Gaucho
Dec 15, 2023
Pictured in their new logoed hoodies and jackets, the chefs of AQUA by El Gaucho are ready to delight you! AQUA by El Gaucho is one of the fine dining restaurants in The Revelers Club owned and ope...
Continue ReadingTrade Show Success
Dec 15, 2023
Congratulations to our friends at Eastside Academy on their success at Missions Fest. After the trade show, Hannah Kaas shared with me that both guests and students were delighted to receive the cu...
Continue ReadingA lighthouse illuminates the best path forward
Oct 17, 2023
I know you. Intellectually, you are a top-notch professional. The organization you work for depends on you to make smart, creative, memorable, on-time, budget-appropriate branded merchandise pur...
Continue ReadingHow to create amazing custom-branded merchandise
Oct 6, 2023
To shop this catalog, open the PDF attachment I am excited to partner with you on a custom project! Let's WOW your employees and customers this holiday season with signature beanies, ...
Continue ReadingAre you running?
Jul 13, 2023
Welcome to July. The first half of the year is over. This is the Janet McNaughton half-time report for 2023 written especially for you. Here are my ideas for how you and I can finish the year stro...
Continue ReadingGET SPF-100
Apr 26, 2023
Are you ready for some sunshine? For those of us who live in Seattle, the answer is "YES!" The first real sunny days start this Friday, April 28. I can hardly wait for Friday. In celebration and p...
Continue ReadingI am grateful to have won a Comcast TV commercial
Feb 10, 2023
It's not what you know, it's who you know. 100%. And I am glad I know Deb Anderson! Deb is the Meetings Events Manager at Ketchikan Visitors Bureau. Ketchikan has been a client with us since 2007...
Continue ReadingBrooks Brothers Is HERE.
Jan 17, 2023
To watch the 46-second video from above Click Here. 2023 is back to business, the office, tradeshows, and more! If you and your colleagues want to wear high-end, classic fashions to elevate y...
Continue ReadingIt’s Time to Dream BIG!
Jul 26, 2022
The biggest, boldest, and best ideas I generate are during the summer. Or when I am on vacation, which is usually someplace tropical. The sun energizes me and restores my hope in what is possible. ...
Continue ReadingWinning is not everything, but wanting to win is.
Jun 27, 2022
Have you ever wondered what a coach says to his players in the locker room at halftime? Vince Lombardi of the Green Bay Packers is considered one of the greatest football coaches ever. Below is a l...
Continue ReadingFashion Made Easy
Jun 20, 2022
Wearing a smart outfit gives me a positive boost from feeling put together. With the change of season, a return to the office, and social gatherings on the calendar this is a perfect time to bu...
Continue ReadingDig This!
May 5, 2022
To plant a garden is to believe in tomorrow. As your marketing trusted advisor, I am writing to encourage you about the days and months ahead. I find taking action, like planting a garden, creates ...
Continue ReadingThe Art of Co-Branding - Better Together
Apr 26, 2022
Making a Lasting Impression is easy when you co-brand with a retail name your recipient already loves. As I reflect on how my business has changed over the last two years, the request for premiu...
Continue ReadingHappiness is...
Mar 9, 2022
Nothing is better than a picnic! Life is at its best when you are sharing great food, conversation, and time with your besties. Create memories of a lifetime for your employee team with a custom ...
Continue ReadingHow to Invest in Great Relationships
Sep 27, 2021
Intuitively, as a successful business leader, you know relationship marketing is both smart AND necessary. I love this quote from Bill Walsh, the legendary copy editor at Washington Post. Bill said...
Continue ReadingHow to avoid the Great Resignation
Jul 27, 2021
Life is full of teachable moments. Short stories and sayings educate us about the journey ahead, about ourselves, and about others. Growing up, my mother weaved short sayings into her conversations...
Continue ReadingWinning is not everything, but wanting to win is.
Jul 13, 2021
Have you ever wondered what a coach says to his players in the locker room at halftime? Vince Lombardi of the Green Bay Packers is considered one of the greatest football coaches ever. Below is a l...
Continue Reading2 Ways to Donate to the Wounded Warrior Project
Jun 28, 2021
As we approach Independence Day, this is a significant time to be thankful for the great American adventure and freedom we enjoy by giving back to those who made it possible. Below are two ways to...
Continue ReadingIt's The Little Things
May 18, 2021
A wise man by the name of Omar Rivas taught me there are at least 6 perspectives to every situation. The task is to think about an opportunity as if it were a piece of dice with six sides to consid...
Continue ReadingHow to become a Go-Giver
Mar 30, 2021
The Go-Giver is a savvy business parable about how to achieve extraordinary success. In a one-sentence summary, The Go-Giver teaches a pattern for becoming a better person and realizing more busine...
Continue ReadingHow to Refresh Your Message and Inspire Your Audience
Mar 23, 2021
Strong leadership requires a vivid image of your goal and consistent messaging. What are you communicating on your company walls and retail space? Are you optimizing what you want to say to the peo...
Continue ReadingThe Curve In The Road
Sep 22, 2020
There are no straight lines in life. Change occurs all the time. Whether it is blatant or it sneaks up on us through competition, innovation, or life events, the business playing field is always ne...
Continue ReadingDreamers and doers, this is for you
Sep 15, 2020
The American Dream is the belief that anyone, regardless of where they were born or what class they were born into, can attain their version of success in a society where upward mobility is possibl...
Continue ReadingHow to Become a Real Estate Tycoon
Aug 25, 2020
90% of the world's millionaires have been created by investing in real estate according to an article published in February, 2020 by The College Investor. The buy, hold, and accumulate real estate...
Continue ReadingHow to Create Game Changing Results
Jul 13, 2020
Did you read The Half Time Report? We are at the start of Q3, the most important business quarter of the year. What is your score? The concept of "Game-Changer" or being a game-changer is used all...
Continue ReadingThe Half Time Report
Jul 1, 2020
Have you ever wondered what a coach says to his players in the locker room at half time when the team is down by what seems an insurmountable number of points? I've had one, and only one, quote car...
Continue ReadingMake Your Next Virtual Meeting Unforgettable
Jun 29, 2020
Have you considered how you will reallocate your venue, flight, hotel, food, trade show budgets and more to make an unforgettable impact with attendees at virtual meetings? Branded merchandise is t...
Continue ReadingOne and Done! Health Safety Kits
May 22, 2020
Create confidence with your employees for a safe start with a PPE kit. Everything you need in one item. Choose from a variety of price points and product mixes branded with your company logo. Orde...
Continue ReadingWhat You Need To Go Back To Work!
May 6, 2020
Business planning for a safe re-opening in Washington State has been posted to the Challenge Seattle website. There are two reports you can download from the home page: Summary Check List Full...
Continue ReadingBack to Work Kit. Hand Sanitizers, Masks & More.
Apr 28, 2020
Is your team heading back to work? As more companies are granted "essential status" you may be pondering how to keep your team safe and healthy. Lasting Impressions is pleased to provide a "Bac...
Continue ReadingHealth Safety Swag for April
Apr 7, 2020
Good news! Yes, Lasting Impressions can serve you with a variety of health safety products. Below are current styles, pricing and lead times. Hand Sanitizers Pre-order now for delivery at the en...
Continue ReadingCan Do! Health Safety Swag
Mar 13, 2020
Good news! Yes, Lasting Impressions can serve you with N95 face masks and 75% alcohol-based hand sanitizers in a variety of styles. Hand sanitizer branding with your logo is available for orders...
Continue ReadingIt’s a new day, a new year and a new decade
Jan 6, 2020
Your dreams determine your destiny. How big are you dreaming? According to Sir Richard Branson, if your dreams don't scare you, they aren't big enough. 2020 is the year to go BIG - both personal...
Continue ReadingThe New Power Suit
Apr 11, 2018
Big changes are sweeping across offices around the world. From a changed generational mix to technological advances, our office walls are breaking down as we redefine what it means to "go to work."...
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