Pro Tips for Exhibitors at the Northwest Event Show Part 1 of 2

Jul 17

Trade shows represent 39.2% of all B2B marketing dollars; often the largest line item in the budget. Here are 10 key strategies for innovating your presence and optimizing your ROI. 1) Tie your compa...

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The Difference Between Buying “Swag” and Sales Tools

Jun 13, 2017

True, every organization benefits from business essentials branded with their logo to advance their brand. At Lasting Impressions we are committed to lifting all of your promotional merchandise &ndash...

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Onboarding: Making New Employees Instant Team Members

Apr 10, 2017

Saying “Welcome” Well The process of attracting, attaining and retaining talent is serious business. Communicating why you are in business and what you are committed to as a company b...

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Trade Shows: You've Only Got 3 Seconds!

Jan 23, 2017

“If I Had More Time, I Would Have Written a Shorter Letter.” This quote from Benjamin Franklin can be applied to trade shows! Given the mere seconds available to garner and keep attenti...

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