Gratitude Builds Loyalty
Nov 2
Be First In Their World™ The thank-you that matters most is the one nobody was expecting. In 2013, an airline called WestJet tried something. As passengers waited to board, a screen lit up with ...
Continue ReadingPeople Remember How You Made Them Feel
Oct 19
People Remember How You Made Them Feel Be First In Their World™ Products are temporary. The feeling they carried isn't. A few winters ago, a blizzard shut down the Northeast. An 89-year-old man...
Continue ReadingEvery Team Needs A Uniform
Sep 22
Be First In Their World™ A uniform was never really about the clothing. It's about who you become when you put it on. Before every match, the New Zealand All Blacks perform the haka. But the rit...
Continue ReadingBe First in Their World
Aug 17
What Does It Mean to Be First in Their World? Be First In Their World™ It isn't a slogan. It's a place - the first name that comes to mind. Years ago, Tony Hsieh described his company in a way t...
Continue ReadingHow To Be Memorable
Aug 3
Most Companies Invest Heavily in Being Seen. I Help Them Be Remembered. Be First In Their World™ Being seen is easy. Being remembered is rare. A few years ago, a family checked out of the Ritz-C...
Continue ReadingThe Branded Merchandise People Remember
Jun 8
The Brands People Remember Often Show Up Outside of Work One thing I've noticed over the years is that the brands people remember most often become part of everyday life - not just the workp...
Continue ReadingDo What You're Already Doing - Better
May 22
Where Apparel Actually Works: 7 High-Impact Business Programs Recently, a vendor shared a resource with 51 internal program ideas - everything from employee recognition to client appreciation ...
Continue ReadingChoose Apparel People Want To Wear
May 15
How to Choose Apparel, People Actually Want to Wear One of the biggest challenges with branded apparel is simple: If people don't want to wear it, it doesn't work. And yet, many apparel decisions...
Continue ReadingWhy Apparel is Underutilized
Apr 13
Why Apparel Is One of the Most Underutilized Marketing Tools When most organizations think about apparel, they think about: shirts for an event jackets for a team something with a logo ...
Continue ReadingMomentum Needs A System
Feb 18
Momentum feels powerful. You can see it. You can measure it. You can feel it in the pace of decisions and the speed of execution. But momentum alone does not create sustainable growth. In fact, ...
Continue ReadingJanuary Is Not for Speed
Jan 12
January is for Clarity. January has a way of whispering before it starts shouting. Before inboxes fill up, before calendars lock in, before momentum turns into motion, there's a brief window wher...
Continue ReadingAn Invitation + Why Connections are a Business Advantage
Jan 6
If you value relationships that actually create opportunity, I'd like to invite you to the January 13 Win With Washington complementary meeting from 12:30 - 2:00 p.m. at Total Wine in Bellevue. ...
Continue ReadingHow to Use Remaining Budget Strategically
Dec 1, 2025
Spend Smart - How to Use Remaining Budget Strategically As the year winds down, many companies find themselves with one last opportunity - those remaining sales, marketing, or HR dollars that have...
Continue ReadingNew Ideas for the New Year
Nov 17, 2025
Skip the Holiday Rush: Give a New Year's Gift When everyone else is focused on getting gifts out before the holidays, there's a quiet opportunity waiting just after. January is a time for fresh...
Continue ReadingA Season of Significance
Nov 6, 2025
A Season of Significance: Make Every Gift Count As the year draws to a close, we find ourselves reflecting, not just on results and milestones, but on the people who helped make them possible. C...
Continue ReadingBeauty Is in the Blueprint
Oct 3, 2025
Start Your Vision with Purpose. As Q4 kicks off, many businesses are juggling the close of one chapter and the planning of the next. Whether you're wrapping up this year's goals or charting your c...
Continue ReadingRally Your Fans & Fill The Stands
Sep 17, 2025
Merch That Rallies: What Football Season Teaches Us About Building Brand Loyalty When the crowds return to the stands in the fall, something powerful happens: people unite around a common caus...
Continue ReadingWhat Travel Teaches Us About Marketing
Aug 22, 2025
When you travel, you're forced to focus. You pack what matters, plan the route, prepare for the unexpected-and then go. Great marketing is like that, too. It doesn't start with trends. It start...
Continue ReadingWhere Has Your Brand Traveled This Summer?
Aug 18, 2025
Even If You Didn't Go Far, Your Brand Probably Did. Summer is a season of movement. Business meetings take to the road. Events fill our calendars. And branded merchandise-when chosen wisely-tr...
Continue ReadingBack of the Tag
Jun 19, 2025
The Story Behind the Stitch. There are two kinds of marketing: the kind people forget, and the kind they remember. At Lasting Impressions, we believe the difference lies in meaning. Not just fl...
Continue ReadingA Flag. A Thread. A Legacy.
Jun 9, 2025
There's something deeply meaningful about the small decisions we make-especially in business. Why? Because the smallest signals often leave the biggest impressions. In business, a stitch, a p...
Continue ReadingTop 3 Emerging Trends
Aug 27, 2024
Look up close and you will notice branded merchandise mirrors our world. Design teams constantly research emerging cultural trends to create and curate products that are smart, functional, and rele...
Continue Reading6 Ways to Boost Engagement and Loyalty
Jul 16, 2024
Have you ever received a cool branded item that made your day? If you are like me, you have! And more importantly, you know promotional products aren't just giveaways-they are tools that can amp up...
Continue ReadingApparel To Unite Your Team
Feb 29, 2024
Early in my career, someone I admire shared this valuable insight: "People don't listen to what you say, they watch what you do." This sentiment rings especially true in the world of business,...
Continue ReadingBe a Hero. Dress Your Team to Win the Day!
Jan 10, 2024
Do you decide what your team wears to the office to look professional? How about on casual days? Have you considered comfy and trendsetting styles to encourage colleagues to wear the company lo...
Continue ReadingIntroducing the Chefs of AQUA by El Gaucho
Dec 15, 2023
Pictured in their new logoed hoodies and jackets, the chefs of AQUA by El Gaucho are ready to delight you! AQUA by El Gaucho is one of the fine dining restaurants in The Revelers Club owned and ope...
Continue ReadingMeet our Friends at El Gaucho Tacoma
Dec 15, 2023
"Teamwork makes the dream work." When a group of people share a common goal and work together to reach it, there is magic. Can you see the smiles among the team members at El Gaucho Tacoma? One rea...
Continue ReadingTrade Show Success
Dec 15, 2023
Congratulations to our friends at Eastside Academy on their success at Missions Fest. After the trade show, Hannah Kaas shared with me that both guests and students were delighted to receive the cu...
Continue ReadingA lighthouse illuminates the best path forward
Oct 17, 2023
I know you. Intellectually, you are a top-notch professional. The organization you work for depends on you to make smart, creative, memorable, on-time, budget-appropriate branded merchandise pur...
Continue ReadingBrooks Brothers Is HERE.
Jan 17, 2023
To watch the 46-second video from above Click Here. 2023 is back to business, the office, tradeshows, and more! If you and your colleagues want to wear high-end, classic fashions to elevate y...
Continue ReadingIt’s Time to Dream BIG!
Jul 26, 2022
The biggest, boldest, and best ideas I generate are during the summer. Or when I am on vacation, which is usually someplace tropical. The sun energizes me and restores my hope in what is possible. ...
Continue ReadingFashion Made Easy
Jun 20, 2022
Wearing a smart outfit gives me a positive boost from feeling put together. With the change of season, a return to the office, and social gatherings on the calendar this is a perfect time to bu...
Continue ReadingHappiness is...
Mar 9, 2022
Nothing is better than a picnic! Life is at its best when you are sharing great food, conversation, and time with your besties. Create memories of a lifetime for your employee team with a custom ...
Continue ReadingHow to Invest in Great Relationships
Sep 27, 2021
Intuitively, as a successful business leader, you know relationship marketing is both smart AND necessary. I love this quote from Bill Walsh, the legendary copy editor at Washington Post. Bill said...
Continue ReadingHow to avoid the Great Resignation
Jul 27, 2021
Life is full of teachable moments. Short stories and sayings educate us about the journey ahead, about ourselves, and about others. Growing up, my mother weaved short sayings into her conversations...
Continue ReadingWinning is not everything, but wanting to win is.
Jul 13, 2021
Have you ever wondered what a coach says to his players in the locker room at halftime? Vince Lombardi of the Green Bay Packers is considered one of the greatest football coaches ever. Below is a l...
Continue Reading2 Ways to Donate to the Wounded Warrior Project
Jun 28, 2021
As we approach Independence Day, this is a significant time to be thankful for the great American adventure and freedom we enjoy by giving back to those who made it possible. Below are two ways to...
Continue ReadingIt's The Little Things
May 18, 2021
A wise man by the name of Omar Rivas taught me there are at least 6 perspectives to every situation. The task is to think about an opportunity as if it were a piece of dice with six sides to consid...
Continue ReadingHow to become a Go-Giver
Mar 30, 2021
The Go-Giver is a savvy business parable about how to achieve extraordinary success. In a one-sentence summary, The Go-Giver teaches a pattern for becoming a better person and realizing more busine...
Continue ReadingHow to Refresh Your Message and Inspire Your Audience
Mar 23, 2021
Strong leadership requires a vivid image of your goal and consistent messaging. What are you communicating on your company walls and retail space? Are you optimizing what you want to say to the peo...
Continue ReadingHow to Create Game Changing Results
Jul 13, 2020
Did you read The Half Time Report? We are at the start of Q3, the most important business quarter of the year. What is your score? The concept of "Game-Changer" or being a game-changer is used all...
Continue ReadingThe Half Time Report
Jul 1, 2020
Have you ever wondered what a coach says to his players in the locker room at half time when the team is down by what seems an insurmountable number of points? I've had one, and only one, quote car...
Continue ReadingMake Your Next Virtual Meeting Unforgettable
Jun 29, 2020
Have you considered how you will reallocate your venue, flight, hotel, food, trade show budgets and more to make an unforgettable impact with attendees at virtual meetings? Branded merchandise is t...
Continue ReadingWhat You Need To Go Back To Work!
May 6, 2020
Business planning for a safe re-opening in Washington State has been posted to the Challenge Seattle website. There are two reports you can download from the home page: Summary Check List Full...
Continue Reading