How to Become a Real Estate Tycoon

  • Aug 25, 2020

90% of the world’s millionaires have been created by investing in real estate according to an article published in February, 2020 by The College Investor.

The buy, hold, and accumulate real estate strategy used by millionaires for over 200 years is a secret you can apply to grow your business. The real estate you want to invest in is your employees, clients, and prospect’s workspace. Simply put, Own Their Desk!

Lasting Impressions created Own Their Desk for our client Long Beach Mortgage in 2004. This strategy catapulted them from $50 million to $2 billion in loans a day in just six months. You can read the case study featured left, here.

Have you considered how much of your employee’s desk showcases your brand? What about your customer’s desk? Are there companies you want to earn as clients? What about the candidates you want to hire? Who owns their real estate? Is it you? Or is it your competition?

Real estate is a pay to play game. It’s a money-making strategy that allows you to grow at your speed. The Long Beach Mortgage strategy Lasting Impressions designed transformed the LBMC clients and prospect's workspace into a beach office over time by consistently hand-delivering 2-3 themed promotional products per quarter.

Notice in the case study visuals how we leveraged an inspirational icon that included the client’s logo – not just the logo? For this campaign, the beach icon was a game-changer. It was fun! Clients and prospects alike looked forward to the next item of branded merchandise to add to their beach office.

Many brands, like the MindfulLee brand in the banner above, are naturally engaging. The colorful logo optimizes every type of promotional product you can imagine and makes it a delight to receive and most importantly – keep on the desk!

Who do you want to become in the eyes, hearts, and minds of the people who matter most to your business? The Lasting Impressions team can partner with you to become a real estate tycoon. Whether you choose to start small with a single item or transform the entire desk with a starter kit that is replenished over time, you can Own Their Desk. Contact us today to discuss a ship to home strategy or company in-house delivery program to inspire and engage the people that matter most to your business.

Wishing you success in buying, holding, and accumulating real estate on your journey to becoming a real estate tycoon.

Warm regards,

P.S.  To view a history of marketing strategy, business best practices, and inspirational idea starters, read our blog.




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